Revitalize
Your Health, Simplified
Revitalize
Your Health, Simplified
Revitalize
Your Health, Simplified
The Problem
The Problem
The Problem
Existing wellness apps overwhelm users with too many features and complex categories, making the journey to better health feel complicated and inaccessible. The abundance of options often creates confusion rather than motivation.
Existing wellness apps overwhelm users with too many features and complex categories, making the journey to better health feel complicated and inaccessible. The abundance of options often creates confusion rather than motivation.
Existing wellness apps overwhelm users with too many features and complex categories, making the journey to better health feel complicated and inaccessible. The abundance of options often creates confusion rather than motivation.
The Solution
The Solution
The Solution
Revitalize simplifies the wellness journey through an intuitive mobile interface focused on small, manageable steps. By streamlining features and emphasizing gradual progress, it makes health tracking accessible while maintaining user engagement through clear, focused interactions.
Revitalize simplifies the wellness journey through an intuitive mobile interface focused on small, manageable steps. By streamlining features and emphasizing gradual progress, it makes health tracking accessible while maintaining user engagement through clear, focused interactions.
Revitalize simplifies the wellness journey through an intuitive mobile interface focused on small, manageable steps. By streamlining features and emphasizing gradual progress, it makes health tracking accessible while maintaining user engagement through clear, focused interactions.
Research
Research
Research
The fitness app market is experiencing rapid growth, reaching $21.29 billion in 2023. With increasing demand for digital wellness solutions, the industry is projected to reach $124.80 billion by 2030 - highlighting a significant opportunity to address evolving user needs with innovative approaches.
The fitness app market is experiencing rapid growth, reaching $21.29 billion in 2023. With increasing demand for digital wellness solutions, the industry is projected to reach $124.80 billion by 2030 - highlighting a significant opportunity to address evolving user needs with innovative approaches.
The fitness app market is experiencing rapid growth, reaching $21.29 billion in 2023. With increasing demand for digital wellness solutions, the industry is projected to reach $124.80 billion by 2030 - highlighting a significant opportunity to address evolving user needs with innovative approaches.
A Twitter survey of 19 participants revealed what users value most in fitness apps. The results showed a clear preference for reward-based motivation (31.6%) and smart features like AI coaching (26.3%). This data suggests users want their fitness journey to be both engaging and well-guided.
A Twitter survey of 19 participants revealed what users value most in fitness apps. The results showed a clear preference for reward-based motivation (31.6%) and smart features like AI coaching (26.3%). This data suggests users want their fitness journey to be both engaging and well-guided.
A Twitter survey of 19 participants revealed what users value most in fitness apps. The results showed a clear preference for reward-based motivation (31.6%) and smart features like AI coaching (26.3%). This data suggests users want their fitness journey to be both engaging and well-guided.
I then conducted a comprehensive competitive analysis of the top 3 fitness apps in the market, I examined various aspects of their product ecosystems - from core features and user flows to App Store feedback.
I then conducted a comprehensive competitive analysis of the top 3 fitness apps in the market, I examined various aspects of their product ecosystems - from core features and user flows to App Store feedback.
I then conducted a comprehensive competitive analysis of the top 3 fitness apps in the market, I examined various aspects of their product ecosystems - from core features and user flows to App Store feedback.
This deep dive into their experiences and user reviews revealed key patterns in both successful features and common pain points, helping inform Revitalize's strategic direction and feature prioritization.
This deep dive into their experiences and user reviews revealed key patterns in both successful features and common pain points, helping inform Revitalize's strategic direction and feature prioritization.
This deep dive into their experiences and user reviews revealed key patterns in both successful features and common pain points, helping inform Revitalize's strategic direction and feature prioritization.
FitON
FitON
Nike Training Club
Nike Training Club
My Fitness Pal
My Fitness Pal
The Good:
The Good:
All apps offer some level of personalization. Whether it’s tailored workout, customized meal plans, or adaptive training, personalization enhances user engagement.
All apps offer some level of personalization. Whether it’s tailored workout, customized meal plans, or adaptive training, personalization enhances user engagement.
All apps offer some level of personalization. Whether it’s tailored workout, customized meal plans, or adaptive training, personalization enhances user engagement.
The Bad:
The Bad:
Users sometimes find the navigation within the apps to be unintuitive, making it hard to find specific features.
Users sometimes find the navigation within the apps to be unintuitive, making it hard to find specific features.
Users sometimes find the navigation within the apps to be unintuitive, making it hard to find specific features.
Some Complaints by the users
Some Complaints by the users
Fit On doesn’t connect with the apple health app.
Fit On doesn’t connect with the apple health app.
Fit On doesn’t connect with the apple health app.
The video mode in NTC is horrible, the app was perfect before the update.
The video mode in NTC is horrible, the app was perfect before the update.
The video mode in NTC is horrible, the app was perfect before the update.
My Fitness Pal Lacks clarity. The content is visually engaging and gets confusing.
My Fitness Pal Lacks clarity. The content is visually engaging and gets confusing.
My Fitness Pal Lacks clarity. The content is visually engaging and gets confusing.
Design
Design
In order to outline key functionality, I created a simple flow diagram of the main tasks users can perform in the app. The core user journey is shown below.
In order to outline key functionality, I created a simple flow diagram of the main tasks users can perform in the app. The core user journey is shown below.
In order to outline key functionality, I created a simple flow diagram of the main tasks users can perform in the app. The core user journey is shown below.
Once the flow diagram was established, I began creating low-fidelity wireframes of the main user flows - focusing on key screens like onboarding, workout tracking, and progress monitoring.
Once the flow diagram was established, I began creating low-fidelity wireframes of the main user flows - focusing on key screens like onboarding, workout tracking, and progress monitoring.
Once the flow diagram was established, I began creating low-fidelity wireframes of the main user flows - focusing on key screens like onboarding, workout tracking, and progress monitoring.
After completing the flows and basic wireframes, I moved forward to create the high-fidelity designs. Consistency in visual language and thoughtful aesthetics were the guiding principles throughout this process.
After completing the flows and basic wireframes, I moved forward to create the high-fidelity designs. Consistency in visual language and thoughtful aesthetics were the guiding principles throughout this process.
After completing the flows and basic wireframes, I moved forward to create the high-fidelity designs. Consistency in visual language and thoughtful aesthetics were the guiding principles throughout this process.
I focused on creating an engaging interface that encourages daily interaction, while ensuring the design supports user motivation and progress tracking. Each screen was created to make fitness goals feel achievable and rewarding.
I focused on creating an engaging interface that encourages daily interaction, while ensuring the design supports user motivation and progress tracking. Each screen was created to make fitness goals feel achievable and rewarding.
I focused on creating an engaging interface that encourages daily interaction, while ensuring the design supports user motivation and progress tracking. Each screen was created to make fitness goals feel achievable and rewarding.
Prototype
Prototype
Prototype
I connected my high-fidelity designs into an interactive prototype to validate the user experience.
I tested the prototype with 4 users, focusing on the registration flow and core app navigation.
I connected my high-fidelity designs into an interactive prototype to validate the user experience.
I tested the prototype with 4 users, focusing on the registration flow and core app navigation.
I connected my high-fidelity designs into an interactive prototype to validate the user experience.
I tested the prototype with 4 users, focusing on the registration flow and core app navigation.
Through moderated testing sessions, I collected real-time feedback about their experience with Revitalize. Each participant was given specific tasks while being observed, with follow-up questions targeting the app's intuitiveness and ease of use.
Through moderated testing sessions, I collected real-time feedback about their experience with Revitalize. Each participant was given specific tasks while being observed, with follow-up questions targeting the app's intuitiveness and ease of use.
Through moderated testing sessions, I collected real-time feedback about their experience with Revitalize. Each participant was given specific tasks while being observed, with follow-up questions targeting the app's intuitiveness and ease of use.
Reflection
Reflection
Reflection
My Role
My Role
UX Researcher
UX Researcher
UX Researcher
UX Designer
UX Designer
UX Designer
UI Designer
UI Designer
UI Designer
Tools
Tools
Figma
Figma
Figma
X (Twitter)
X (Twitter)
X (Twitter)
Midjourney
Midjourney
Midjourney
Notion
Notion
Notion
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Timeline
Timeline
8 weeks
8 weeks
8 weeks
Process
Process
Research
Research
Research
Design
Design
Design
Prototype
Prototype
Prototype
Designing Revitalize challenged me to deeply understand the fitness app landscape and diverse user needs. The research phase revealed crucial insights about balancing workout effectiveness with accessibility - a key tension in fitness applications. Through the iterative design process, I learned valuable lessons about creating motivating experiences that support users in their fitness journeys.
Designing Revitalize challenged me to deeply understand the fitness app landscape and diverse user needs. The research phase revealed crucial insights about balancing workout effectiveness with accessibility - a key tension in fitness applications. Through the iterative design process, I learned valuable lessons about creating motivating experiences that support users in their fitness journeys.
Designing Revitalize challenged me to deeply understand the fitness app landscape and diverse user needs. The research phase revealed crucial insights about balancing workout effectiveness with accessibility - a key tension in fitness applications. Through the iterative design process, I learned valuable lessons about creating motivating experiences that support users in their fitness journeys.
This conceptual project pushed me to consider how design can make fitness tracking more engaging while maintaining scientific accuracy. The process strengthened my ability to translate fitness industry insights into meaningful design decisions and reinforced the importance of inclusive design in health products. The experience proved both challenging and transformative.
This conceptual project pushed me to consider how design can make fitness tracking more engaging while maintaining scientific accuracy. The process strengthened my ability to translate fitness industry insights into meaningful design decisions and reinforced the importance of inclusive design in health products. The experience proved both challenging and transformative.
This conceptual project pushed me to consider how design can make fitness tracking more engaging while maintaining scientific accuracy. The process strengthened my ability to translate fitness industry insights into meaningful design decisions and reinforced the importance of inclusive design in health products. The experience proved both challenging and transformative.
Say Hello
Say Hello
Say Hello
filipe.tavaresnunes.design@gmail.com
filipe.tavaresnunes.design@gmail.com
filipe.tavaresnunes.design@gmail.com
Projects
Projects
Projects
Filipe Nunes @2025
Filipe Nunes @2025
Filipe Nunes @2025