HERMES
HERMES
Crypto management made easy.
Crypto management made easy.
The Problem
The Problem
Existing crypto wallets can be complex and intimidating for beginners, hindering broader adoption of cryptocurrency. Security features are often overly technical, and user interfaces lack intuitiveness.
Existing crypto wallets can be complex and intimidating for beginners, hindering broader adoption of cryptocurrency. Security features are often overly technical, and user interfaces lack intuitiveness.
Existing crypto wallets can be complex and intimidating for beginners, hindering broader adoption of cryptocurrency. Security features are often overly technical, and user interfaces lack intuitiveness.
The Solution
The Solution
Hermes simplifies cryptocurrency management through an intuitive interface, making digital assets accessible to everyone. By combining robust security with user-friendly design, it bridges the gap between functionality and usability.
Hermes simplifies cryptocurrency management through an intuitive interface, making digital assets accessible to everyone. By combining robust security with user-friendly design, it bridges the gap between functionality and usability.
Hermes simplifies cryptocurrency management through an intuitive interface, making digital assets accessible to everyone. By combining robust security with user-friendly design, it bridges the gap between functionality and usability.
My Role
My Role
My Role
UX Researcher
UX Researcher
UX Researcher
UX Designer
UX Designer
UX Designer
UI Designer
UI Designer
UI Designer
Tools
Tools
Tools
Figma
Figma
Figma
X (Twitter)
X (Twitter)
X (Twitter)
Midjourney
Midjourney
Midjourney
Notion
Notion
Notion
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Timeline
Timeline
Timeline
10 weeks
10 weeks
10 weeks
Process
Process
Process
Research
Research
Research
Design
Design
Design
Prototype
Prototype
Prototype
Design System
Design System
Design System
Designing without research is guessing.
I don’t guess.
Designing without research is guessing.
I don’t guess.
Research shows that while crypto interest is rising fast, complexity remains the biggest barrier. 68% of respondents cited confusion as a major issue. In my own Twitter survey, 50% prioritized security, followed by intuitive UI (33.3%). Advanced DeFi features and low fees were far less important — proving users care more about clarity and trust than advanced functionality.
Research shows that while crypto interest is rising fast, complexity remains the biggest barrier. 68% of respondents cited confusion as a major issue. In my own Twitter survey, 50% prioritized security, followed by intuitive UI (33.3%). Advanced DeFi features and low fees were far less important — proving users care more about clarity and trust than advanced functionality.
Research shows that while crypto interest is rising fast, complexity remains the biggest barrier. 68% of respondents cited confusion as a major issue. In my own Twitter survey, 50% prioritized security, followed by intuitive UI (33.3%). Advanced DeFi features and low fees were far less important — proving users care more about clarity and trust than advanced functionality.
Competitive analysis shaped the product direction.
Competitive analysis shaped the product direction.
Competitive analysis shaped the product direction.
I analyzed the top 3 crypto wallets — their features, UX patterns, customer sentiment, and positioning. This helped reveal what users liked, what was missing, and where Hermes could stand out. These insights guided key decisions around strategy and feature prioritization.
I analyzed the top 3 crypto wallets — their features, UX patterns, customer sentiment, and positioning. This helped reveal what users liked, what was missing, and where Hermes could stand out. These insights guided key decisions around strategy and feature prioritization.
Phantom
Phantom
Metamask
Metamask
Exodus
Exodus
The Good:
The Good:
Some wallets extend beyond mere storage, acting as gateways to the exciting world of Decentralized Finance (DeFi). This opens doors to explore innovative financial opportunities like staking and lending, all within a familiar interface.
Some wallets extend beyond mere storage, acting as gateways to the exciting world of Decentralized Finance (DeFi). This opens doors to explore innovative financial opportunities like staking and lending, all within a familiar interface.
Some wallets extend beyond mere storage, acting as gateways to the exciting world of Decentralized Finance (DeFi). This opens doors to explore innovative financial opportunities like staking and lending, all within a familiar interface.
The Bad:
The Bad:
Security concerns include the need to relinquish control of private keys and the risk of phishing attacks with browser extension wallets. Other issues are restricted blockchain support and closed-source software limiting codebase verification.
Security concerns include the need to relinquish control of private keys and the risk of phishing attacks with browser extension wallets. Other issues are restricted blockchain support and closed-source software limiting codebase verification.
Security concerns include the need to relinquish control of private keys and the risk of phishing attacks with browser extension wallets. Other issues are restricted blockchain support and closed-source software limiting codebase verification.
Some Complaints by the users
Some Complaints by the users
Phantom doesn’t have a desktop app which sometimes is essential when doing DeFi.
Phantom doesn’t have a desktop app which sometimes is essential when doing DeFi.
Phantom doesn’t have a desktop app which sometimes is essential when doing DeFi.
Metamask has an overwhelming Interface, it can be confusing to use.
Metamask has an overwhelming Interface, it can be confusing and difficult to use.
Metamask has an overwhelming Interface, it can be confusing to use.
Exodus lacks 2FA for added security, which is a standard feature in many other wallets.
Exodus lacks 2FA for added security, which is a standard feature in many other wallets.
Exodus lacks 2FA for added security, which is a standard feature in many other wallets.
Design began with logic, not visuals.
Design began with logic, not visuals.
Design began with logic, not visuals.
To define key functionality, I mapped core user flows, especially around wallet actions in the dashboard section. Once the structure was clear, I created low-fidelity wireframes in Figma for both the app and the landing page, with extra attention to mobile usability.
To define key functionality, I mapped core user flows, especially around wallet actions in the dashboard section. Once the structure was clear, I created low-fidelity wireframes in Figma for both the app and the landing page, with extra attention to mobile usability.
To define key functionality, I mapped core user flows, especially around wallet actions in the dashboard section. Once the structure was clear, I created low-fidelity wireframes in Figma for both the app and the landing page, with extra attention to mobile usability.
High-fidelity with high intent.
High-fidelity with high intent.
High-fidelity with high intent.
Once the flows and wireframes were set, I moved into high-fidelity design in Figma, focusing on sharp visuals, responsive layouts, and a cohesive look across both the wallet and landing page. The landing header was designed to convert, with just enough visual flair to grab attention without sacrificing clarity.
Once the flows and wireframes were set, I moved into high-fidelity design in Figma, focusing on sharp visuals, responsive layouts, and a cohesive look across both the wallet and landing page. The landing header was designed to convert, with just enough visual flair to grab attention without sacrificing clarity.
Once the flows and wireframes were set, I moved into high-fidelity design in Figma, focusing on sharp visuals, responsive layouts, and a cohesive look across both the wallet and landing page. The landing header was designed to convert, with just enough visual flair to grab attention without sacrificing clarity.
Tested by real users. Built to scale.
Tested by real users. Built to scale.
Tested by real users. Built to scale.
I ran moderated tests with six crypto-native users, focusing on navigation flow and dark mode accessibility. Their insights helped refine interaction patterns and UI clarity. In parallel, I built a scalable design system with reusable components and documented variables — laying the groundwork for consistent development and future features across the entire product.
I ran moderated tests with six crypto-native users, focusing on navigation flow and dark mode accessibility. Their insights helped refine interaction patterns and UI clarity. In parallel, I built a scalable design system with reusable components and documented variables — laying the groundwork for consistent development and future features across the entire product.
I ran moderated tests with six crypto-native users, focusing on navigation flow and dark mode accessibility. Their insights helped refine interaction patterns and UI clarity. In parallel, I built a scalable design system with reusable components and documented variables — laying the groundwork for consistent development and future features across the entire product.
Security and simplicity aren’t opposites. They’re a design challenge.
Security and simplicity aren’t opposites. They’re a design challenge.
Security and simplicity aren’t opposites. They’re a design challenge.
Designing Hermes pushed me to bridge security and usability, a constant tension in crypto. Through research and user testing, I explored how design can simplify complexity without compromising trust. The process sharpened my ability to turn insights into systems and taught me that even in conceptual projects, structure, clarity, and purpose are non-negotiable.
Designing Hermes pushed me to bridge security and usability, a constant tension in crypto. Through research and user testing, I explored how design can simplify complexity without compromising trust. The process sharpened my ability to turn insights into systems and taught me that even in conceptual projects, structure, clarity, and purpose are non-negotiable.
Designing Hermes pushed me to bridge security and usability, a constant tension in crypto. Through research and user testing, I explored how design can simplify complexity without compromising trust. The process sharpened my ability to turn insights into systems and taught me that even in conceptual projects, structure, clarity, and purpose are non-negotiable.
Like what you see?
Like what you see?
Like what you see?
Let’s build something sharp, fast, and made to work.
Let’s build something sharp, fast, and made to work.
Let’s build something sharp, fast, and made to work.
Say Hello
Say Hello
Say Hello
filipe.tavaresnunes.design@gmail.com
filipe.tavaresnunes.design@gmail.com
filipe.tavaresnunes.design@gmail.com
Projects
Projects
Projects
© 2025 Filipe Nunes
© 2025 Filipe Nunes
© 2025 Filipe Nunes