HERMES
Crypto management made easy.
HERMES
Crypto management made easy.
HERMES
Crypto management made easy.





The Problem
The Problem
The Problem
Existing crypto wallets can be complex and intimidating for beginners, hindering broader adoption of cryptocurrency. Security features are often overly technical, and user interfaces lack intuitiveness.
Existing crypto wallets can be complex and intimidating for beginners, hindering broader adoption of cryptocurrency. Security features are often overly technical, and user interfaces lack intuitiveness.
Existing crypto wallets can be complex and intimidating for beginners, hindering broader adoption of cryptocurrency. Security features are often overly technical, and user interfaces lack intuitiveness.
The Solution
The Solution
The Solution
Hermes simplifies cryptocurrency management through an intuitive interface, making digital assets accessible to everyone. By combining robust security with user-friendly design, it bridges the gap between functionality and usability.
Hermes simplifies cryptocurrency management through an intuitive interface, making digital assets accessible to everyone. By combining robust security with user-friendly design, it bridges the gap between functionality and usability.
Hermes simplifies cryptocurrency management through an intuitive interface, making digital assets accessible to everyone. By combining robust security with user-friendly design, it bridges the gap between functionality and usability.
Research
Research
Research
Fueled by rising institutional adoption and growing awareness, the global cryptocurrency market capitalization is projected to reach $50 trillion by 2030, according to Ark Invest. Market research indicates 68% of surveyed individuals express interest in cryptocurrency but cite complexity as the main barrier to entry.
Fueled by rising institutional adoption and growing awareness, the global cryptocurrency market capitalization is projected to reach $50 trillion by 2030, according to Ark Invest. Market research indicates 68% of surveyed individuals express interest in cryptocurrency but cite complexity as the main barrier to entry.
Fueled by rising institutional adoption and growing awareness, the global cryptocurrency market capitalization is projected to reach $50 trillion by 2030, according to Ark Invest. Market research indicates 68% of surveyed individuals express interest in cryptocurrency but cite complexity as the main barrier to entry.
From my Twitter survey with 19 cryptocurrency enthusiasts, the data revealed clear user priorities. Security emerged as the top concern at 50%, followed by intuitive UI at 33.3%. Fees and advanced DeFi features were less prioritized at 11.1% and 5.6% respectively, suggesting users value a secure, user-friendly experience over complex functionality.
From my Twitter survey with 19 cryptocurrency enthusiasts, the data revealed clear user priorities. Security emerged as the top concern at 50%, followed by intuitive UI at 33.3%. Fees and advanced DeFi features were less prioritized at 11.1% and 5.6% respectively, suggesting users value a secure, user-friendly experience over complex functionality.
From my Twitter survey with 19 cryptocurrency enthusiasts, the data revealed clear user priorities. Security emerged as the top concern at 50%, followed by intuitive UI at 33.3%. Fees and advanced DeFi features were less prioritized at 11.1% and 5.6% respectively, suggesting users value a secure, user-friendly experience over complex functionality.






After market research and user surveys, I conducted a comprehensive competitive analysis of the top 3 crypto wallet services. This involved a deep dive into their product ecosystems - examining everything from feature sets and user interfaces to marketing strategies and customer sentiment.
After market research and user surveys, I conducted a comprehensive competitive analysis of the top 3 crypto wallet services. This involved a deep dive into their product ecosystems - examining everything from feature sets and user interfaces to marketing strategies and customer sentiment.
After market research and user surveys, I conducted a comprehensive competitive analysis of the top 3 crypto wallet services. This involved a deep dive into their product ecosystems - examining everything from feature sets and user interfaces to marketing strategies and customer sentiment.
I analyzed leading wallets' products and user feedback to identify patterns and unmet needs. This analysis revealed key opportunities for differentiation and highlighted critical features, which directly informed Hermes' product strategy and feature prioritization.
I analyzed leading wallets' products and user feedback to identify patterns and unmet needs. This analysis revealed key opportunities for differentiation and highlighted critical features, which directly informed Hermes' product strategy and feature prioritization.
I analyzed leading wallets' products and user feedback to identify patterns and unmet needs. This analysis revealed key opportunities for differentiation and highlighted critical features, which directly informed Hermes' product strategy and feature prioritization.



Phantom
Phantom



Metamask
Metamask



Exodus
Exodus
The Good:
The Good:
Some wallets extend beyond mere storage, acting as gateways to the exciting world of Decentralized Finance (DeFi). This opens doors to explore innovative financial opportunities like staking and lending, all within a familiar interface.
Some wallets extend beyond mere storage, acting as gateways to the exciting world of Decentralized Finance (DeFi). This opens doors to explore innovative financial opportunities like staking and lending, all within a familiar interface.
Some wallets extend beyond mere storage, acting as gateways to the exciting world of Decentralized Finance (DeFi). This opens doors to explore innovative financial opportunities like staking and lending, all within a familiar interface.
The Bad:
The Bad:
Security concerns include the need to relinquish control of private keys and the risk of phishing attacks with browser extension wallets. Other issues are restricted blockchain support and closed-source software limiting codebase verification.
Security concerns include the need to relinquish control of private keys and the risk of phishing attacks with browser extension wallets. Other issues are restricted blockchain support and closed-source software limiting codebase verification.
Security concerns include the need to relinquish control of private keys and the risk of phishing attacks with browser extension wallets. Other issues are restricted blockchain support and closed-source software limiting codebase verification.
Some Complaints by the users
Some Complaints by the users
Phantom doesn’t have a desktop app which sometimes is essential when doing De-Fi
Phantom doesn’t have a desktop app which sometimes is essential when doing De-Fi
Phantom doesn’t have a desktop app which sometimes is essential when doing De-Fi
Metamask has an overwhelming Interface, it can be confusing to use.
Metamask has an overwhelming Interface, it can be confusing and difficult to use.
Metamask has an overwhelming Interface, it can be confusing to use.
Exodus lacks 2FA for added security, which is a standard feature in many other wallets.
Exodus lacks 2FA for added security, which is a standard feature in many other wallets.
Exodus lacks 2FA for added security, which is a standard feature in many other wallets.
Design
Design
In order to outline all the necessary functionality i created a flow diagram of some of the main tasks the user can do, especially when using the wallet on the dashboard section.
In order to outline all the necessary functionality i created a flow diagram of some of the main tasks the user can do, especially when using the wallet on the dashboard section.
In order to outline all the necessary functionality i created a flow diagram of some of the main tasks the user can do, especially when using the wallet on the dashboard section.
Once the flow diagram was established, I began creating low-fidelity wireframes of the main elements from both the wallet app and the landing page, took extra care with the mobile version.
Once the flow diagram was established, I began creating low-fidelity wireframes of the main elements from both the wallet app and the landing page, took extra care with the mobile version.
Once the flow diagram was established, I began creating low-fidelity wireframes of the main elements from both the wallet app and the landing page, took extra care with the mobile version.












After completing some flows and some basic wireframes i then went ahead and started to finally conceptualize the High-Fidelity Designs. Consistency, aesthetics and responsiveness are the keywords that summarize this process.
After completing some flows and some basic wireframes i then went ahead and started to finally conceptualize the High-Fidelity Designs. Consistency, aesthetics and responsiveness are the keywords that summarize this process.
After completing some flows and some basic wireframes i then went ahead and started to finally conceptualize the High-Fidelity Designs. Consistency, aesthetics and responsiveness are the keywords that summarize this process.
There is no strong digital product that doesn’t have a strong landing page. An appealing header is especially important to maximize conversion.
I maintained design consistency with the Wallet app, but added extra flair to engage first-time users.
There is no strong digital product that doesn’t have a strong landing page. An appealing header is especially important to maximize conversion.
I maintained design consistency with the Wallet app, but added extra flair to engage first-time users.
There is no strong digital product that doesn’t have a strong landing page. An appealing header is especially important to maximize conversion.
I maintained design consistency with the Wallet app, but added extra flair to engage first-time users.
























Prototype
Prototype
Prototype
Conducted usability testing with 6 crypto-native users through moderated sessions, focusing on navigation and dark mode accessibility. Participants completed specific tasks while providing real-time feedback on interface intuitiveness and usability.
Conducted usability testing with 6 crypto-native users through moderated sessions, focusing on navigation and dark mode accessibility. Participants completed specific tasks while providing real-time feedback on interface intuitiveness and usability.
Conducted usability testing with 6 crypto-native users through moderated sessions, focusing on navigation and dark mode accessibility. Participants completed specific tasks while providing real-time feedback on interface intuitiveness and usability.
Developed a comprehensive design system featuring reusable components and standardized patterns to ensure visual coherence and scalability. The framework supports ongoing feature development while maintaining brand consistency across the product ecosystem, with documented spacing, typography, and color variables.
Developed a comprehensive design system featuring reusable components and standardized patterns to ensure visual coherence and scalability. The framework supports ongoing feature development while maintaining brand consistency across the product ecosystem, with documented spacing, typography, and color variables.
Developed a comprehensive design system featuring reusable components and standardized patterns to ensure visual coherence and scalability. The framework supports ongoing feature development while maintaining brand consistency across the product ecosystem, with documented spacing, typography, and color variables.


















Reflection
Reflection
Reflection
My Role
My Role
My Role
UX Researcher
UX Researcher
UX Researcher
UX Designer
UX Designer
UX Designer
UI Designer
UI Designer
UI Designer
Tools
Tools
Tools
Figma
Figma
Figma
X (Twitter)
X (Twitter)
X (Twitter)
Midjourney
Midjourney
Midjourney
Notion
Notion
Notion
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Timeline
Timeline
Timeline
10 weeks
10 weeks
10 weeks
Process
Process
Process
Research
Research
Research
Design
Design
Design
Prototype
Prototype
Prototype
Mini Design System
Mini Design System
Mini Design System
Designing Hermes challenged me to deeply understand crypto user needs and market dynamics. The research phase revealed crucial insights about balancing security with usability - a key tension in crypto products. By conducting user testing and iterating on the design system, I learned valuable lessons about creating intuitive experiences in complex technical spaces.
Designing Hermes challenged me to deeply understand crypto user needs and market dynamics. The research phase revealed crucial insights about balancing security with usability - a key tension in crypto products. By conducting user testing and iterating on the design system, I learned valuable lessons about creating intuitive experiences in complex technical spaces.
Designing Hermes challenged me to deeply understand crypto user needs and market dynamics. The research phase revealed crucial insights about balancing security with usability - a key tension in crypto products. By conducting user testing and iterating on the design system, I learned valuable lessons about creating intuitive experiences in complex technical spaces.
This conceptual project pushed me to consider how design can make cryptocurrency more accessible while maintaining robust security standards. The process strengthened my ability to translate user research into meaningful design decisions and reinforced the importance of systematic thinking in product development. The experience proved both challenging and rewarding.
This conceptual project pushed me to consider how design can make cryptocurrency more accessible while maintaining robust security standards. The process strengthened my ability to translate user research into meaningful design decisions and reinforced the importance of systematic thinking in product development. The experience proved both challenging and rewarding.
This conceptual project pushed me to consider how design can make cryptocurrency more accessible while maintaining robust security standards. The process strengthened my ability to translate user research into meaningful design decisions and reinforced the importance of systematic thinking in product development. The experience proved both challenging and rewarding.
Say Hello
Say Hello
Say Hello
filipe.tavaresnunes.design@gmail.com
filipe.tavaresnunes.design@gmail.com
filipe.tavaresnunes.design@gmail.com
Projects
Projects
Projects
Filipe Nunes @2025
Filipe Nunes @2025
Filipe Nunes @2025