About
About
A football media brand with 60,000+ followers, focused on iconic moments, football history, and engaging visual storytelling.
A football media brand with 60,000+ followers, focused on iconic moments, football history, and engaging visual storytelling.
The Problem
The Problem
Despite a highly engaged audience, the brand lacked a professional platform to showcase its value and attract sponsorship opportunities.
Despite a highly engaged audience, the brand lacked a professional platform to showcase its value and attract sponsorship opportunities.
The Solution
The Solution
Designed a premium landing page and media kit that transformed the brand into a partnership-ready digital presence.
Designed a premium landing page and media kit that transformed the brand into a partnership-ready digital presence.
My Role
My Role
My Role
Product Designer
Product Designer
Product Designer
Framer Developer
Framer Developer
Framer Developer
Tools
Tools
Tools
Figma
Figma
Figma
Framer
Framer
Framer
Notion
Notion
Notion
Timeline
Timeline
Timeline
3 Weeks
3 Weeks
3 Weeks
Process
Process
Process
Strategy
Strategy
Strategy
Design
Design
Design
Develop
Develop
Develop
Launch
Launch
Launch
Creating a
partnership-ready
digital presence
Creating a
partnership-ready
digital presence
Creating a
partnership-ready
digital presence
A complete digital ecosystem designed to transform a growing football media brand into a professional destination for partnerships and sponsorships.
A complete digital ecosystem designed to transform a growing football media brand into a professional destination for partnerships and sponsorships.
Designing a
media kit for sponsorships
Designing a
media kit for sponsorships
Designing a
media kit for sponsorships
8,8%
8,8%
Media Kit download rate, 30-day
Media Kit download rate, 30-day
Designed as a companion to the website, the media kit showcased key audience insights, performance metrics, and partnership opportunities.
Designed as a companion to the website, the media kit showcased key audience insights, performance metrics, and partnership opportunities.
Engagement rate, calculated by hand
(likes + comments + shares + saves) ÷ followers
Applied to the last 20 posts, source: Instagram Insights.
1
Pulled the last 20 posts as the primary sample
2
Calculated engagement rate for each post
3
Spot-checked older, random posts to confirm it held up
Engagement rate, calculated by hand
(likes + comments + shares + saves) ÷ followers
Applied to the last 20 posts, source: Instagram Insights.
1
Pulled the last 20 posts as the primary sample
2
Calculated engagement rate for each post
3
Spot-checked older, random posts to confirm it held up
Built for what
comes next
Built for what
comes next
Built for what
comes next
The result: a cohesive brand experience that turns 60k followers and millions of views into real sponsorship conversations.
The result: a cohesive brand experience that turns 60k followers and millions of views into real sponsorship conversations.
"
I asked Filipe to create a simple and elegant website, two things I always try to prioritize when it comes to the content I create for the page. And he delivered exactly what I had in mind.
I asked Filipe to create a simple and elegant website, two things I always try to prioritize when it comes to the content I create for the page. And he delivered exactly what I had in mind.
Founder
"
I asked Filipe to create a simple and elegant website, two things I always try to prioritize when it comes to the content I create for the page. And he delivered exactly what I had in mind.
Founder
